Strategic Sales Plan

Number of individual students required: 1 student To streamline our sales strategy, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that aligns with our values of supporting sustainable, ethical and socially-conscious brands Compiling relevant market information. Building a customizable outreach phone and email script. Creating a simple tracking framework, including metrics, for measuring outreach success. Garner interest from potential clientele through social media engagement Create marketing collateral with Canva (or Photoshop) including slide decks, rate cards that align with our brand identity The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.