Strategic Sales Plan

Closed
Founder/Director
(1)
1
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Product or service launch Sales strategy Marketing strategy
Skills
sales strategy target market canva (software) sales prospecting ethical standards and conduct marketing collateral sales streamlining research adobe photoshop
Details

Number of individual students required: 1 student

To streamline our sales strategy, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

The project may include, but is not limited to:

  • Identifying new potential accounts that aligns with our values of supporting sustainable, ethical and socially-conscious brands
  • Compiling relevant market information.
  • Building a customizable outreach phone and email script.
  • Creating a simple tracking framework, including metrics, for measuring outreach success.
  • Garner interest from potential clientele through social media engagement
  • Create marketing collateral with Canva (or Photoshop) including slide decks, rate cards that align with our brand identity

The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Deliverables
No deliverables exist for this project.
Mentorship

Maximum one Zoom call a week.

I am available to respond to questions/help via email.

About the company

Company
2 - 10 employees
Public relations & communications

Boutique pr agency for sustainable, ethical + socially-conscious brands.

Clients:
Your Favourite Dresses (sustainable fashion)
weDstll Inc. (green beauty/wellness tech)
HFH Security Services (veteran support/protection services)
One Piece A Day (envirotech)
Digital 55 (edTech/social causes)
Chase Tang (celebrity philanthropist)
Explore Filter (cannabis education)
Sea Smart (environmental sustainability)