SEO Learner - Consultant Training

Are you interested in working with a supremely fun, hard-working, and small marketing team that supports affordable discounted medications? Having access to discount meds online can significantly improve quality of life. Rx Outreach can provide these needed medications. However, we need your help getting the message out to those who need our service. We have a website, google analytics, and the inclination. We don't know how best to utilize! That's where you come in! You can provide expertise, research our next step, and get some portfolio material.

Marketing Strategy Plan

At Rx Outreach, we believe that everyone deserves access to affordable medications. No one should choose between filling a prescription and feeding their family. That’s why Rx Outreach exists. Since 2010 , we have saved our patients more than $880 million in prescription medication costs. We want students to help us build a marketing strategy plan to grow and engage our target market: folks paying too much for medication. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do patients currently perceive our brand and marketing based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?