Marketing & User Testing Specialists for Platuni

The primary objective of this project is to support Platuni’s strategy by conducting targeted user testing, onboarding early users, and providing actionable insights to refine our go-to-market strategy. Students will engage directly with our new web application, analyze the user experience, and test how well our messaging, onboarding flow, and platform features resonate with our target audience. Key goals include: Validating the effectiveness of our app's user interface and onboarding experience. Generating awareness and sign-ups through content-driven marketing efforts. Delivering insights and recommendations based on testing and user feedback to optimize the platform.

Marketing Strategists for Platuni Go-To-Market Strategy & Implementation

Develop and implement a comprehensive go-to-market strategy for Platuni’s upcoming launch. This strategy should position Platuni as the leading platform for culturally compatible living arrangements, targeting international students, expats, travelers, and host families. The core objectives include: Market Positioning: Define and articulate Platuni’s unique value proposition in the marketplace. Target Audience Analysis: Identify and segment key audiences (e.g., international students, expats, young professionals, cultural enthusiasts) to tailor messaging effectively. Content Strategy Development: Create engaging, platform-specific content (with an emphasis on YouTube, Instagram, and other relevant channels) to build brand awareness and drive user engagement. Campaign Planning & Execution: Design actionable marketing campaigns that include influencer partnerships, paid media, organic social strategies, and community-building initiatives. Performance Metrics: Establish clear KPIs and measurement frameworks to track campaign performance and adjust tactics as needed. Students will work on market research, competitor analysis, and creative campaign development while using data-driven insights to shape the strategy. The ideal candidate will be adept at using YouTube, Instagram, and content marketing to create a buzz, drive user engagement, and ensure a successful market entry. If you’re ready to craft a compelling marketing campaign that bridges cultural connections and innovative housing solutions, we’d love to hear from you!