Social Media Strategy for Southland Trailer Corp.

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Main contact
Southland Trailer Corp.
Lethbridge, Alberta, Canada
Human Resources Manager
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Videography Talent recruitment Marketing strategy Social media marketing
Skills
social media target audience research reports value propositions content strategy social media strategy research
Details

The main goal for the project is to develop a social media strategy to improve Southland Trailer Corp's Employer Value Proposition to the local job market. This will involve several different steps for the learners, including:


- Conducting research on the local job market and the target audience for the employer value proposition.


- Developing a content strategy for social media platforms that aligns with the company's EVP and resonates with the local job market.


- Creating a posting schedule and engagement plan to increase the company's visibility and appeal to potential employees.


- Implementing analytics tools to measure the effectiveness of the social media strategy and make data-driven adjustments.


Deliverables


By the end of the project, learners should complete the following tasks:


- Research report on the local job market and target audience.


- Content strategy and sample posts for social media platforms.


- Posting schedule and engagement plan.


- Analytics report with insights and recommended adjustments.



Final deliverables:


- A comprehensive social media strategy document outlining the EVP improvement plan.


- Presentation explaining the strategy and its expected impact.


Mentorship

We can offer time with our marketing and human resource team members to support the learning and development of the learners.


Our mission and strategy is to achieve operational excellence through focusing on quality, empowering team members and optimizing opportunities. 


We are open to offering other support and mentorship opportunities as needed.

About the company

Company
Lethbridge, Alberta, Canada
201 - 500 employees
Agriculture, Construction, engineering & trades, Human resources & recruitment, Manufacturing, Technology

Our mission and strategy is to achieve operational excellence through focusing on quality, empowering employees and optimizing opportunities. 

Southland Trailer Corp. manufactures trailer transportation products.  We have three brands and produce up to nine different trailer types from dump, and flat deck, to gravel trailers and car/toy haulers.  The company was started in 1980 and has grown to be one of the largest light industrial trailer manufacturers in Canada.  It is still a private family owned business. 

From the philosophy of lean manufacturing we train all our employees about continuous improvement, and how to view problems with a different approach, and empower them to make changes and solution to improving everything they interact with. This creates a culture of continuous improvement and allows everyone to be engaged in the business and as a collective team we are all empowered to improve our day-to-day.