The goal of this project is to engage the public on various social media accounts through creative and informative social media content. Students will work with Statistics Canada data and company photos o design and share posts that highlight services, key insights, promote data literacy, and encourage community participation in surveys and data-driven discussions.

What Are Students Expected to Complete?

1. Content Strategy

• Develop a content plan aligned with the themes of the census data project.
• Identify target audiences and appropriate platforms (e.g., Instagram, X/Twitter, TikTok, LinkedIn).

1. Content Creation

• Design engaging posts, infographics, and short videos using tools like Canva, Adobe Express, or CapCut.
• Translate complex data into accessible and visually appealing content.

1. Campaign Management

• Schedule and publish posts regularly.
• Promote the student-led survey and dashboard to increase visibility and participation.

1. Community Engagement

• Monitor comments and messages to answer questions and encourage discussion.
• Use polls, stories, and hashtags to boost interaction.

1. Analytics and Reporting

• Track engagement metrics (likes, shares, comments, reach).
• Reflect on what content performed best and why.

1. Collaboration

• Work closely with the data analysis team to ensure accuracy and consistency in messaging.
• Present a final report or portfolio showcasing the campaign’s impact.