Competitive Analysis for Medical Device Start-Up - Vessl Prosthetics
Project scope
Categories
Healthcare Market research Competitive analysis Product or service launch Public healthSkills
medical devices marketing materials competitive analysis researchThe goal of the project is to deliver an in-depth competitive analysis of companies and new technology in the global prosthetics market.
The outcomes will be:
1) A presentation to company founders outlining major research findings, insights on the biggest threats to the company's position in the market, and actionable insights to position the product in the market.
2) Supporting documents containing in-depth summaries and resources including
a. Analysis of major companies (ex. Excel file)
i. Profit margins
ii. Manufacturing methods
iii. Current technologies
iv. R&D capabilities
v. Market share
b. Assessment of similar technologies (ex. Excel file)
i. Runway to market
ii. Similarity to Vessl’s offering
· Review of current marketing material and resources provided by Vessl
· Discovery and interpretation of market reports, company earnings, and technical capabilities
· Creation of a slide deck with key information
· Create and organize supporting documentation for company use
· Guidance on project goals and company needs with specific deliverables discussed with founders on a weekly basis
· Preliminary market research material to get started
· Access to multiple market research databases (if not supported by student’s institution)
About the company
Vessl is changing the way amputees interact with their prosthetic devices. We are a company born out of Canada's premier medical innovation fellowship at Western University and are proud members of Ontario's and Canada's life sciences ecosystem. We are a newly minted company in the early stages of product development for a self-adjusting prosthetic socket, which creates the interface between the amputee's residual limb and prosthesis. Sydney can fill a room with her optimism and makes sure things run smoothly while applying her skills as an engineer to steer the prototype in the right direction. Oleksiy, the clinical anatomist brings a creative touch to every challenge and finds diamonds in the rough to make sure Vessl stays agile and innovative at every step. We are excited to bring new talent onboard and look forward to meeting student's from across the country that can help us take the next steps.