We would like students to help us with creating a brand playbook and related PR content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

The Perlin Foundation for Wellbeing is a public research foundation that works as a conversation curator and ecosystem connector. We work to establish year-round events and an annual fundraising festival that celebrate mental health, mental wellness, and those affected by mental illness. Our objective is to facilitate mental health education and science, blend with entertainment, and weave it all into a narrative, providing Calgarians with a deeper understanding of how we receive and process the world via cognition and emotion to generate a sense of wellbeing. Stacey Perlin's innovative designs, framework, and narratives, enable us to research this approach to wellness.

Outside of the Brand Playbook, additional objectives are:

• Evaluate recent successful user-generated campaigns, preferably in our sector
• Identify media outlets that are most beneficial to share our story
• Create 2-3 press releases to support reaching out to said media outlets
• Create visual standards and/or templates for images on social media and newsletter graphics

Other related actions include:

• Design of visual content such as graphics and iconography for the website,
• Generating reports to support your reasoning,
• Research to update our market assessment and competitive analysis work.

This is an opportunity to create what you'd like to see, or feel there is a need to communicate, in a world that is still deciding how to talk about mental health, wellbeing, and wellness. We have a database of research and reports that are relevant to this work, in order to build trust and authority, while validating the impact of arts & culture on the public's perception of health.

An orientation will be held virtually for for an hour at the beginning. It will allow students the opportunity to learn about the work being done by the Foundation and the relevance of the project to the greater community. Otherwise, a minimum of 2 meetings are required alongside the orientation.

Students will need to set up at least one support session to discuss progress, and another to discuss their final report before submission. If they submit their reports, research, and design without review they would need to set two sessions afterwards so that they can be deemed relevant to the project objectives. Students complete their weekly check-in through email for reporting. Scheduling virtual sessions to report is possible & would need to be approved separately.

We value innovation, community, and knowledge-sharing. We can connect you to relevant organizations and leaders in the mental health ecosystem. Interested in contributing to this conversation? We'd love to hear from you.